Hi there,

Here comes a major update in the history of Prison Island – and we’re thrilled to finally share it with you. This is the biggest step forward since we first started back in 2004.

And that step is called Levels ✨

We truly believe Levels will transform the way our guests play, talk about, and return to Prison Island. It’s a true game-changer for players, sites, and our development going forward. To give you the full picture, we’ve created a launch video where Anders explains the concept and what it means for the future. We hope you all take the time to watch it below.

🔍 What We’ve Seen So Far

This summer, Levels was successfully tested in Västerås with very positive results. Visitors were thrilled – spending more time at the site and even creating a new kind of buzz: “We reached Level 3 in Basket!”

We’ve kept a close eye on the statistics, and even though these are early results, one thing stands out: guests want to play more when Levels are active. Levels creates a strong desire to replay, giving guests more value from each cell and extending their playing time.

Level 1 also acts as a natural introduction, helping players understand the game better and sparking motivation to continue into higher levels.

📅 The Plan going Forward

Optimization is ongoing, and the next test site will be Oslo as we also prepare for the World Cup Final. By then, 25 cells will feature Levels. From January 2026, all new sites will be installed with Levels, and a dedicated Levels team will support the rollout at existing sites. A detailed implementation plan will be shared in December.

Behind the scenes, all cells are now updated with a new game code (48 in total), running on net-boot for smoother operations.

🚩 Key Information:

Included in the price (1,900 EUR):

• Levels
• Hardware upgrade (router + server)
• New cell signs
• Posters & social media material
• New briefing video
• The Prison Island Story

Levels will be rolled out to all new sites starting January 2026, with implementation at existing sites following the December plan. Together with the implementation plan, we will also provide clear instructions on how to proceed in order to get Levels at your site.

We’re looking forward to the next steps and hope you are too. However, with more than 100 sites worldwide, we kindly ask for your patience as this rollout will take time.

Don’t hesitate to reach out with any questions – and we’ll share more in December. 🚀

Hi there,

We’re excited to announce that the new Prison Island Franchise Hub is now live! 🎉

Everything you could previously download or order from the Mediacenter – such as images, videos, logos, fonts, spare parts, signage, and merchandise – is now available in the Hub together with a whole range of new features.

From site statistics and cell monitoring to webshop orders and support tools, the Franchise Hub is your all-in-one platform for managing and growing your site.

Once logged in, you can:

• View detailed statistics for your site(s)
• Update your contact details and manage users across one or multiple locations
• Monitor the status of your cells
• Explore all Prison Island cells and see available upgrades
• Order merchandise, spare parts, signage, decoration, and more via our webshop
• Download images, videos, fonts, and logos
• Get support, service, and (soon) chat directly with our team
• Browse the knowledge base for self-help articles
• Stay updated with the latest news (coming soon)
• Connect with the Headquarters team and other franchisees

Whether you’re troubleshooting an issue, placing an order, or looking for inspiration – the Franchise Hub is your go-to resource.

How to get access

👉 Go to franchise.prisonisland.com and click “Get a new password.” Enter your email, follow the link you receive, set your password – done!

Log in today and explore the new platform. If you have any questions or need assistance, don’t hesitate to reach out.

Hi there,

Exciting news from HQ – the brand-new Front Desk Application is officially live and available for all sites now!

✨ What’s New?

Here’s what’s waiting for you in the new version:

• A fresh and modern design
• Improved screen handling for a smoother workflow
• Real-time cell monitoring
• Faster print-outs
• Pause functionality
• Enhanced group management
• In-depth statistics
• Easier team and group search
• Automatic updates

If the new version doesn’t launch automatically, you’ll find a link on the start page. Simply click it to switch over.

⚠️ Important

Please note that the old version will be discontinued on October 30th.

We recommend switching over as soon as possible – especially if you’re site is participating in the Prison Island World Cup.

If you have any questions, feedback, or need assistance, don’t hesitate to get in touch. We’re here to help!

📩 Support@prisonisland.com

At Prison Island, we’re proud of our fast-growing, global franchise family. With teams operating in so many exciting locations, it’s more important than ever that we keep our brand clear and consistent — especially when it comes to naming in domain names and social media accounts.

This guide is here to help you confidently represent Prison Island in your local market, while avoiding confusion or misrepresentation of the brand on a national or global level.

✅ DO: Use clear local identifiers

Always include your city or specific location in your online presence.

Examples of what’s great:

• Domain names:
  ​ prisonislandberlin.com, prisonisland-bordeaux.fr, prisonisland-gothenburg.se
  ​
• Social media accounts:
  ​ @prisonislandhelsinki, Prison Island Madrid, Prison Island Malmö

This helps players, media and partners clearly understand where your experience is located — and helps avoid confusion with other locations or the brand as a whole.

❌ DON’T: Use national or regional names that imply wider coverage

Refrain from using country names, regional identifiers or generic/global terms that could be interpreted as representing the entire brand in a country or region.

Examples to avoid:

• prisonisland.de (sounds like all of Germany)
  ​
• @prisonislandspain (implies all of Spain)
  ​
• playprisonisland.com (could be mistaken for an official international site)
  ​
• Prison Island UAE (covers multiple cities, may exclude others)
  ​

These can unintentionally confuse guests, media, and partners — and potentially impact brand trust.

✅ EXCEPTION: If you hold national rights

If you are a master franchisee with exclusive rights for an entire country, then you are permitted to use national-level naming in both domain names and social channels.

In these cases, you may use:

• prisonisland.ae
• @prisonislandportugal
• prisonisland.fr
  ​

…provided that it reflects your full contractual rights.
​

This exception applies only if you have contracted exclusive national development rights as defined in your franchise agreement.

📄 As stated in your franchise agreement

Your franchise agreement clearly states that the Franchisor, Prison Island AB, is responsible for both a central international website and country website. Use of the Prison Island brand on a national or international level without prior written approval is not allowed unless explicitly granted.

If you are unsure whether this applies to you, just reach out to our team.

🤔 Why does this matter?

Using the correct geographic level is not just about naming — it protects:

• 🔐 Brand clarity — so customers know where to find you (and only you)
  ​
• 🌐 Digital discoverability — so local SEO works in your favor
  ​
• 🧭 Fairness — so no one appears to represent more than their location
  ​
• 🧱 Growth readiness — so we can keep expanding into new cities and countries without friction

🗣️ Have ideas for national or global representation?

We love that! If you have thoughts on how to grow Prison Island in your region — like a shared website for your country, or social media collaboration — just let us know. We’re always open to exploring joint initiatives when they make sense for everyone.

📆 Please make sure you’re aligned by:

September 1st, 2026

If you know that you are not currently following the above rules, please start the work to accommodate them. Of course we understand that changes take time, especially when domains and accounts are already in use. That’s why we’re giving all sites a 12-month transition window to update naming where needed.

By September 1st, 2026, we kindly ask that all franchises:

• Use local-level names in domains and social media accounts
• Avoid any national or global aliases unless explicitly approved
• Let us know if you need help or would like to propose a solution for your region

💬 Questions or suggestions?

Don’t hesitate to reach out. Our team is here to help, and we genuinely welcome your feedback. You are the heart of Prison Island — and together, we’ll continue building a brand that’s as strong and adventurous as the experience itself.

Thank you for being part of the Prison Island family! 💛

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