🚀 Ready for Levels?

We’re excited to share the overall plan for how Levels will be rolled out during 2026 across all Prison Island locations.

Below, you’ll find an overview of what needs to be prepared before installation, along with a breakdown of the different installation categories.

📄 Attached to this email, you’ll also find a PDF showing which installation category your location belongs to and which quarter (Q1–Q4) your implementation is planned for. The list is sorted alphabetically by location name for easy reference.

A more detailed, location-specific plan will be shared closer to your scheduled implementation date.

Please note that we have 100+ locations to upgrade. To ensure a smooth and well-coordinated rollout, installations will be carried out step by step. We kindly ask for your patience — not all sites can be upgraded at the same time 🙏

✅ Requirements Before Installation

To ensure a smooth and successful upgrade, all of the following must be completed before installation:

1. Sensor Test

A 100% successful sensor test for all cells is required before the installation date. If this is not completed, we unfortunately cannot start the upgrade.

2. Temporary Closure

Your location must be closed for 1–2 days during the installation period.

3. Staff Required On-Site

Two staff members must be available on-site during the closure days. We need:

- English-speaking staff available for testing and troubleshooting

- At least one person with technical experience

📱 Most communication during the installation will take place via WhatsApp, in English.

Installation Categories

Each location will fall into one of the categories below:

🟢 Remote Installation – Ready for Levels

• No hardware changes required.

🟡 Remote Installation – Minor Upgrades

• Minor hardware updates such as: Router replacement or additional server disk storage

🟠 On-Site Installation – Moderate Upgrades

• Moderate on-site upgrades may be required, such as: server, network, raspberry Pi units

🔴 On-Site Installation – Major Upgrades

• More extensive upgrades, which may include: server and network changes, raspberry Pi units, BoB, LEDs, screens, in some cases, cell replacements

If you have any questions at this stage, there’s no need to worry — more details will be shared closer to your implementation date. For now, we recommend reviewing the attached PDF and the information in this email to get an overview of what to expect.

We’re really excited to roll out Levels and look forward to the next steps 🚀

During 2025, Prison Island took another big step regarding production and installation service and capacity. A daughter company to the head office in Sweden was created in Slovakia – Prison Island s.r.o. – and a workshop was acquired in Lehota nad Rimavicou in central Slovakia.

A lot of formal activities have been carried out during the past year, including registration and approval processes for all future construction work planned. Base construction has also been ongoing, and the workshop has been expanded and upgraded with new safety facilities.

The intention is to use the extensive experience of our great Slovak team to further develop modules and increase production capacity, in close cooperation with the Västerås workshop.

So far, 19 of our fantastic carpenters have been employed by Prison Island s.r.o. and will have the workshop as their base when they are not out on projects, creating new amazing Prison Island installations.

Hi there, The World Cup 2025 has come to an end – and what a journey it has been!

We’ve seen incredible engagement from teams around the world, but just as importantly, we’ve seen fantastic commitment from you, our franchisees.

Many of you have hosted Local Finals and Country Finals, supported teams, shared photos and videos. The atmosphere across all locations has been amazing, and the level of organization and passion you’ve shown has truly elevated the World Cup experience this year.

🌍 The World Final in Oslo

The World Final in Oslo was a huge success.

A total of 24 teams from 11 different countries competed at the highest level, delivering excitement, teamwork, and strategy at its absolute best. We couldn’t be prouder of the energy and the incredible community that made this year’s final so special.

And in the end…

We had a full French podium! 🇫🇷🥇🥈🥉

A huge congratulations to the winning teams for their exceptional performance.

You can find the complete results and photos from the event on the official World Cup website.

💛 A Big Thank You

None of this would have been possible without your dedication.

Whether you hosted a national final, promoted the competition locally, encouraged your players, or simply brought the Prison Island spirit to life during the season, you made World Cup 2025 outstanding.

This event continues to grow every year, and your involvement is what makes it truly global, dynamic, and uniquely Prison Island.

🚀 What’s Next?

We’re already gathering insights, highlights, and feedback to make World Cup 2026 even stronger.

More details will follow soon – but until then, celebrate your teams, your staff, and your own hard work.

Let’s keep building the world’s most exciting team adventure together.

Beat the Bars – and see you next year!

Warm regards,

The Prison Island Team

Hi there,

Here comes a major update in the history of Prison Island – and we’re thrilled to finally share it with you. This is the biggest step forward since we first started back in 2004.

And that step is called Levels ✨

We truly believe Levels will transform the way our guests play, talk about, and return to Prison Island. It’s a true game-changer for players, sites, and our development going forward. To give you the full picture, we’ve created a launch video where Anders explains the concept and what it means for the future. We hope you all take the time to watch it below.

🔍 What We’ve Seen So Far

This summer, Levels was successfully tested in Västerås with very positive results. Visitors were thrilled – spending more time at the site and even creating a new kind of buzz: “We reached Level 3 in Basket!”

We’ve kept a close eye on the statistics, and even though these are early results, one thing stands out: guests want to play more when Levels are active. Levels creates a strong desire to replay, giving guests more value from each cell and extending their playing time.

Level 1 also acts as a natural introduction, helping players understand the game better and sparking motivation to continue into higher levels.

📅 The Plan going Forward

From January 2026, all new sites will be installed with Levels. A dedicated Levels team will support the rollout at existing sites. The implementation plan has been shared with all franchisees.

Behind the scenes, all cells are now updated with a new game code (48 in total), running on net-boot for smoother operations.

🚩 Key Information:

Included in the price (1,900 EUR):

• Levels
• Hardware upgrade (router + server)
• New cell signs
• Posters & social media material
• New briefing video
• The Prison Island Story

Levels will be rolled out to all new sites starting January 2026, with implementation at existing sites following the December plan. Together with the implementation plan, we will also provide clear instructions on how to proceed in order to get Levels at your site.

We’re looking forward to the next steps and hope you are too. However, with more than 100 sites worldwide, we kindly ask for your patience as this rollout will take time.

Don’t hesitate to reach out with any questions 🚀

Hi there,

We’re excited to announce that the new Prison Island Franchise Hub is now live! 🎉

Everything you could previously download or order from the Mediacenter – such as images, videos, logos, fonts, spare parts, signage, and merchandise – is now available in the Hub together with a whole range of new features.

From site statistics and cell monitoring to webshop orders and support tools, the Franchise Hub is your all-in-one platform for managing and growing your site.

Once logged in, you can:

• View detailed statistics for your site(s)
• Update your contact details and manage users across one or multiple locations
• Monitor the status of your cells
• Explore all Prison Island cells and see available upgrades
• Order merchandise, spare parts, signage, decoration, and more via our webshop
• Download images, videos, fonts, and logos
• Get support, service, and (soon) chat directly with our team
• Browse the knowledge base for self-help articles
• Stay updated with the latest news (coming soon)
• Connect with the Headquarters team and other franchisees

Whether you’re troubleshooting an issue, placing an order, or looking for inspiration – the Franchise Hub is your go-to resource.

How to get access

👉 Go to franchise.prisonisland.com and click “Get a new password.” Enter your email, follow the link you receive, set your password – done!

Log in today and explore the new platform. If you have any questions or need assistance, don’t hesitate to reach out.

Hi there,

Exciting news from HQ – the brand-new Front Desk Application is officially live and available for all sites now!

✨ What’s New?

Here’s what’s waiting for you in the new version:

• A fresh and modern design
• Improved screen handling for a smoother workflow
• Real-time cell monitoring
• Faster print-outs
• Pause functionality
• Enhanced group management
• In-depth statistics
• Easier team and group search
• Automatic updates

If the new version doesn’t launch automatically, you’ll find a link on the start page. Simply click it to switch over.

⚠️ Important

Please note that the old version will be discontinued on October 30th.

We recommend switching over as soon as possible – especially if you’re site is participating in the Prison Island World Cup.

If you have any questions, feedback, or need assistance, don’t hesitate to get in touch. We’re here to help!

📩 Support@prisonisland.com

At Prison Island, we’re proud of our fast-growing, global franchise family. With teams operating in so many exciting locations, it’s more important than ever that we keep our brand clear and consistent — especially when it comes to naming in domain names and social media accounts.

This guide is here to help you confidently represent Prison Island in your local market, while avoiding confusion or misrepresentation of the brand on a national or global level.

✅ DO: Use clear local identifiers

Always include your city or specific location in your online presence.

Examples of what’s great:

• Domain names:
  ​ prisonislandberlin.com, prisonisland-bordeaux.fr, prisonisland-gothenburg.se
  ​
• Social media accounts:
  ​ @prisonislandhelsinki, Prison Island Madrid, Prison Island Malmö

This helps players, media and partners clearly understand where your experience is located — and helps avoid confusion with other locations or the brand as a whole.

❌ DON’T: Use national or regional names that imply wider coverage

Refrain from using country names, regional identifiers or generic/global terms that could be interpreted as representing the entire brand in a country or region.

Examples to avoid:

• prisonisland.de (sounds like all of Germany)
  ​
• @prisonislandspain (implies all of Spain)
  ​
• playprisonisland.com (could be mistaken for an official international site)
  ​
• Prison Island UAE (covers multiple cities, may exclude others)
  ​

These can unintentionally confuse guests, media, and partners — and potentially impact brand trust.

✅ EXCEPTION: If you hold national rights

If you are a master franchisee with exclusive rights for an entire country, then you are permitted to use national-level naming in both domain names and social channels.

In these cases, you may use:

• prisonisland.ae
• @prisonislandportugal
• prisonisland.fr
  ​

…provided that it reflects your full contractual rights.
​

This exception applies only if you have contracted exclusive national development rights as defined in your franchise agreement.

📄 As stated in your franchise agreement

Your franchise agreement clearly states that the Franchisor, Prison Island AB, is responsible for both a central international website and country website. Use of the Prison Island brand on a national or international level without prior written approval is not allowed unless explicitly granted.

If you are unsure whether this applies to you, just reach out to our team.

🤔 Why does this matter?

Using the correct geographic level is not just about naming — it protects:

• 🔐 Brand clarity — so customers know where to find you (and only you)
  ​
• 🌐 Digital discoverability — so local SEO works in your favor
  ​
• 🧭 Fairness — so no one appears to represent more than their location
  ​
• 🧱 Growth readiness — so we can keep expanding into new cities and countries without friction

🗣️ Have ideas for national or global representation?

We love that! If you have thoughts on how to grow Prison Island in your region — like a shared website for your country, or social media collaboration — just let us know. We’re always open to exploring joint initiatives when they make sense for everyone.

📆 Please make sure you’re aligned by:

September 1st, 2026

If you know that you are not currently following the above rules, please start the work to accommodate them. Of course we understand that changes take time, especially when domains and accounts are already in use. That’s why we’re giving all sites a 12-month transition window to update naming where needed.

By September 1st, 2026, we kindly ask that all franchises:

• Use local-level names in domains and social media accounts
• Avoid any national or global aliases unless explicitly approved
• Let us know if you need help or would like to propose a solution for your region

💬 Questions or suggestions?

Don’t hesitate to reach out. Our team is here to help, and we genuinely welcome your feedback. You are the heart of Prison Island — and together, we’ll continue building a brand that’s as strong and adventurous as the experience itself.

Thank you for being part of the Prison Island family! 💛

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